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Workshops

Strategies to attract and delight customers

Objective

To equip teams with practical knowledge in marketing, sales, and customer experience to generate immediate impact. By the end of the workshop, professionals will be able to apply strategies to attract and build relationships with new customers through memorable experiences, increasing customer satisfaction and retention, and ensuring sustainable business growth.

Process

Online workshop (2 hours) + delivery of workshop content (PDF)

Structure

Customer Attraction

  • Positioning and value proposition;
  • Prospecting strategies, tools, and acquisition channels;
  • Digital marketing and content as attraction tools;
  • Social proof and reputation building.

Engagement from the First Contact

  • Customer experience cycle;
  • Team training;
  • Empathetic and authentic communication;
  • Creating brand fans through customer experience;
  • Simple loyalty programs for small businesses;
  • Satisfaction metrics and continuous improvement.

Relationship Building

  • Best practices for post-sales follow-up;
  • Handling complaints and challenges;
  • Simple tools to maintain contact (basic CRM, follow-ups, after-sales).

Living and Doing Business in Portugal

Objective

By the end of this immersion, participants will have the essential knowledge to plan their immigration to Portugal in a structured way and minimize the challenges of the process.

Target Audience

People who intend to immigrate to Portugal and start a business, with more security and planning.

Process

The immersion lasts 4 hours, in 1 online session, and includes the delivery of supporting digital material in PDF format with the information shared.

Structure

  • Welcome to Portugal (introduction);
  • Immigration challenges;
  • Financial planning and cost of living;
  • How to live legally in Portugal;
  • Main cities to live in;
  • Housing;
  • Documentation
  • Public healthcare system;
  • Education system;
  • How to start a business in Portugal;
  • Labor legislation;
  • Business incentive systems;
  • Key contacts and relevant authorities.
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