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Training & Mentoring

Export: from planning to practice

Objective

By the end of this training and mentoring program, the professional should understand the key concepts of international trade, have jointly developed a strategic plan, and be able to implement it and evaluate its results, applying adjustments whenever necessary.

Target Audience

Entrepreneurs, managers, international trade professionals, and commercial teams who wish to start or enhance their export operations, expanding their businesses into international markets.

Process

This training and mentoring program has a total duration of 10 hours, divided into four online sessions.

Structure

2 hours

Consulting on planning and strategy

Module I: Introduction to International Trade

  1. Exporting: objectives and challenges
    – Why export?
    – Export challenges
  2. Economic blocs and regulatory bodies in international trade
  3. Incoterms: costs and risks
  4. Payment terms and methods

Module II: Market Approach

  1. Market analysis
  2. Customer prospecting strategies
  3. Pricing and commercial terms
  4. Export marketing
  5. Negotiation

Module III: Operation

  1. International logistics
  2. Export documentation
  3. Customer retention

Module IV: Exporting in Practice

Case Studies: Analysis of the strategy, strengths, and weaknesses of the presented cases

AI for Marketing and Sales

Objective

To empower SME sales teams to use Artificial Intelligence tools to optimize processes, personalize approaches, and increase conversion rates. By the end of the program, professionals will be able to integrate AI into their daily workflow, from intelligent prospecting to deal closure and CRM management.

Target Audience

Entrepreneurs, sales managers, and SME sales professionals are seeking greater efficiency, reduced operational workload, and improved customer communication through innovative and accessible technologies.

Process

This training has a total duration of 10 hours, divided into five online sessions of two hours each. It includes digital support materials, with a prompt library and a tools guide.

Structure

  • Introduction to AI: the new role of the salesperson, security, and ethics;
  • Prospecting and market intelligence;
  • Persuasive writing and sales funnel with AI;
  • Relationship management and CRM.
  • Chatbots and automated customer support;
  • Productivity-enhancing tools;
  • Workflow automation;
  • Visual and video content creation.

Marco Zero

Objective

In partnership with the strategic marketing agency Beluda Pro, this mentoring program aims to enable the start of the brand, product, or business building or repositioning process in a more secure and creative way. Through diagnosis, studies, and market research, the service is designed to properly plan growth or entry into new markets.

Target Audience

Companies and entrepreneurs who wish to build a new brand or reposition an existing business or product, seeking a strategic foundation to minimize risks and maximize innovation.

Process

  • Online meeting to diagnose the current situation (1 hour);
  • Development of the study and research conducted in partnership with Beluda Pro;
  • Online presentation workshop (1.5 hours), including delivery of a PDF with the detailed study and conceptual roadmap.

Structure

The mentoring program is built on three integrated pillars:

  • Method: Organization of information, definition of processes, and timelines;
  • Creativity: Development of distinctive and innovative ideas and solutions for brand identity and positioning;
  • Strategy: Definition of the business model, conceptual roadmap, value proposition, identification of market opportunities and challenges, and recommendations for next steps.

Strategic Monthly Advisory: International Market Expansion

Objective

Ensure the consistent and disciplined execution of your internationalisation plan, acting as a strategic support for decision-making and resolving operational challenges. The focus is to maintain steady monthly progress, ensuring goals are achieved with confidence and expert technical guidance.

Target Audience

SMEs and entrepreneurs who already have an internationalisation strategy in place and are seeking ongoing support to implement their operations effectively.

Process

The advisory is delivered through monthly online sessions (1.5 hours). It includes ongoing support via WhatsApp/email for ad hoc queries between sessions, as well as monthly progress tracking and performance review. Engagements are structured on a monthly renewal basis or through quarterly/semi-annual packages.

Structure

At each session, we will focus on the following key development pillars:

  • Timeline Review: Assessment of progress against the agreed actions from the previous month;
  • Operational Alignment: Clarification of logistics, Incoterms, and documentation requirements;
  • Commercial Strategy Adjustment: Feedback on sales approaches, ongoing negotiations, and the impact of currency fluctuations;
  • Next Steps Definition: Clear, actionable goals defined for the following period.
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